Sam Kekovich

Sam started his football career with North Melbourne in 1968. The following year he won the club’s best and fairest award along with being their top goal kicker.

Although he showed talent early, he was better known for his off-field antics which included soccer and trampolining. His most famous off-field venture was when he posed nude in the “Truth” newspaper. These activities were not favoured by those that mattered within the club.

Sam played a vital part in the Kangaroo’s 1975 Premiership win. He dose to this day hold the prestigious title of being the only premiership player in the club’s history that was not present in the Premiership team photo. He moved clubs to Collingwood in 1977 but played only 4 games with them and then retired.

Since retirement, Sam has taken on role as a radio commentator and also appeared on television shows including “The Fat” on the ABC.

His “claim to fame” is undoubtedly as the spokesman for Meat and Livestock Australia. Although these advertisements caused much controversy amongst vegetarians and animal rights groups, they have been a huge success in that he has turned the Meat and Livestock Industry into a multi-million dollar corporation.